Italian design, moving away from the old notion of “industrial design”, is becoming more and more an activity on the margins of art and science. We are targeting projects to reflect customer needs and be accessible to disabled people because in the 21st century it is now prone to design in a ghetting and discriminating way. We use Design for All as a tool to develop the best accessible products.

“Design for All is design for human diversity, social inclusion and equality. This holistic and innovative approach constitutes a creative and ethical challenge for all planners, designers, entrepreneurs, administrators and political leaders.
Design for All aims to enable all people to have equal opportunities to participate in every aspect of society. To achieve this, the built environment, everyday objects, services, culture and information – in short, everything that is designed and made by people to be used by people – must be accessible, convenient for everyone in society to use and responsive to evolving human diversity.
The practice of Design for All makes conscious use of the analysis of human needs and aspirations and requires the involvement of end users at every stage in the design process.”

From The EIDD Stockholm Declaration©, 2004